Christmas is a time for bringing people together, doing nice things for other people and of course, eating with a flagrant disregard for moderation. As I prepared for Faye Levi Marketing’s very first Christmas, I wondered – what would Christmas have in store for my business?
I’ve talked about the importance of volunteering before, but few projects I’ve supported have been as fun as the fundraising I did this year for my town’s Christmas lights. Meeting the Thirsk Ladies has introduced me to some inspirational women and pushed me to dabble in the world of crowdfunding. Through running this project, I got to chat to BBC radio, build some great local business connections and get quite tangled up in Christmas lights – all in aid of some good community spirit.
One client had their own fundraising to do too, and they hoped some seasonal spirit would encourage people to donate. We took inspiration from some of the fantastic charity campaigns around this year (particularly Age UK ‘no one should have no one’ – I’ll warn you, it’s a tear-jerker) and the big retailers (this viral hit from a German supermarket is a bit dark but brilliant) to get the whole town behind their work to support older people in the community.
Loneliness is an issue another client was keen to tackle. Rural Arts invited me to blog about their new Art On Your Doorstep project, which is bringing creative activities to isolated elderly people in rural areas. It was a snowy day when I went along, so the scene was set perfectly for Christmas wreath making. Little did I know, I’d be getting stuck in too. It turns out it’s quite tricky bending 6ft willow branches into rings, but with enough bits of foliage and some strategically placed cinnamon sticks, I just about made it work. Best of all, I got to see the pure joy of Jo enjoying the visit, which she’d been waiting all week for.
Life as a freelancer can get a bit lonely too, so when I was invited to a Christmas dinner for a group of local freelancers, I jumped at the chance. It turns out you can still pull a cracker and wear a silly hat, even if you do work solo. Better still, I met some brilliant ladies who are all gearing up for great things in 2018. Inspiring stuff to take into the New Year.
I hope you all have a great Christmas, and if you want to chat about what you have planned in 2018 then get in touch.