In 2016, after more than nine years working for leading international companies, I decided to start my own marketing consultancy, to help organisations that are trying to make a difference to their communities and their customers. It’s what gets me out of bed in the morning.
My career has given me experience across range of sectors, including local government, culture and leisure, professional services, financial services, not-for-profit and education. I’ve also been fortunate to work in different markets both here in the UK and overseas. My campaigns have reached a really diverse range of people, from CEOs and company directors in some targeted business-to-business projects, through to university students in a huge lead generation campaign. They’ve all required a bespoke approach to really meet the needs of the customer, which has allowed me to work with most of the marketing channels: digital and print advertising, social media, direct mail, email marketing, sponsorship, events and PR.
I am a Durham University BA (Hons) graduate with a CIM Professional Postgraduate Diploma. I’m also a PRINCE 2 Practitioner, meaning I’m pretty comfortable with project management.
In my spare time, I have a Vice Chair role on the Board of CIM Yorkshire, to help the organisation engage with marketers in the region. I also offer marketing support to the Academy Council at Polam Hall School in Darlington, as well as Thirsk Business Association. They keep me busy, but they all have a fantastic mission and I look working with their teams.