Candlelighters

Candlelighters is a vital Yorkshire-based charity dedicated to bringing light and hope to families affected by childhood cancer. For over 40 years, Candlelighters has offered tailored support from diagnosis onwards, for as long as it’s needed.

Their crucial work encompasses a wide range of services, including emotional support such as talking therapies and peer support groups, practical help like day-to-day support on hospital wards and access to their family support centre, and financial assistance through grants. Beyond direct family support, Candlelighters also invests in the vital research, education, and training to improve treatments and outcomes for children with cancer across Yorkshire and beyond. They are a lifeline for families navigating the immense challenges of childhood cancer.

At an increasingly busy time, Candlelighters sought expert assistance to support their social media presence, continuing to reach and engage their community, sharing their impact, and encouraging fundraising support. Faye Levi Marketing was brought in to provide dedicated support across social media strategy, content creation and reporting.

How has Faye Levi Marketing helped?

Faye Levi Marketing collaborated closely with the Candlelighters team to develop and execute a comprehensive social media strategy designed to increase visibility, deepen engagement with their audience, and ultimately support their fundraising and awareness goals.

Our role has involved:

– Social Media Strategy Development: Working with Candlelighters to define their social media objectives, identify key target audiences, and create a content strategy that effectively tells their story and highlights the impact of their work.
– Implementation and Content Management: Managing the day-to-day posting across key social media platforms, ensuring content is engaging, relevant, and aligns with the charity’s brand voice and mission. This includes creating compelling copy and coordinating engaging visuals.
– Performance Reporting and Analysis: Providing monthly reports on social media performance, analysing key metrics such as reach, engagement, and top performing posts to identify areas for optimisation. This data-driven approach ensures continuous improvement and demonstrates the return on investment in social media efforts.
The Result

Through focused and consistent strategy and execution led by Faye Levi Marketing, Candlelighters has seen increased engagement across their platforms, a wider reach for their vital message, and, therefore, an enhanced ability to promote fundraising initiatives and events.

The ongoing support in strategy, content creation, and reporting ensures that Candlelighters’ social media activity is not only consistent but also strategically aligned with their overarching goals, allowing them to continue their invaluable work supporting families across Yorkshire.

“Faye Levi Marketing was a lifeline for our team when we needed additional capacity. It is a relief to know they are there if we need them.”

Caroline Gill, Head of Engagement at Candlelighters

Contact us

Say hello!

We offer marketing support to organisations right here in Yorkshire, across the North East, North West and (thanks to the marvels of technology) the rest of the country. Drop us a line and we can have a chat about what you need.

Tel: 01845 591 171
Email: faye@fayelevi.com