Lost Chord is a national charity which brings music to people living with dementia. Their performances are designed to improve wellbeing and quality of life. When they approached me to come up with a marketing strategy that would reach more people, I jumped at the chance.
I’m currently working on a marketing strategy that will allow Lost Chord to bring their music to a wider audience. We’re refreshing the brand, redesigning the website and taking a fresh look at how they keep in touch with all the people who care about them. From market research to better understand the care homes they visit, to driving engagement on social media, I’m taking a holistic look at the whole marketing strategy to make it work better for Lost Chord.