The North Yorkshire Moors Railway is an iconic heritage railway which runs from Pickering to Whitby, in North Yorkshire. We collaborated with their new Head of Fundraising to create a fundraising appeal in line with their fundraising strategy and that would help the railway to continue bringing joy to future generations.
The project involved creating an integrated marketing and communications campaign that would carefully asses the impact of each channel we used on the donations generated. We briefed in a talented videography team to create stellar content featuring railway hero ‘Piglet’ and his friends on the railway. Then, we hinged all activity across web, social, email and PR on this content, creating a seamlessly integrated campaign.
“I loved working with Faye on our inaugural Winter Appeal – her strategic insights and creative approach elevated our campaign and helped to increase donor engagement, and her practical copywriting and other support was professional, on time, thought-provoking and had a real impact on our charity.”
Julia Clark, Director of Fundraising at North Yorkshire Moors Railway