Pension Attention is an award-winning national campaign from membership bodies the Association of British Insurers and the Pensions and Life Savings Association. Our role was to manage the campaign across multiple channels, including online and Out-Of-Home advertising, PR, web, social media and events, liaising with sponsors from leading pension providers as well as the creative and media agencies, government stakeholders and other industry partners.
This was a fun and exciting project, working with big name talent and sinking our teeth into every facet of the campaign. Seeing the campaign achieve success across all of its performance metrics has been so rewarding, and it’s a treat to work with such a diverse group of smart, hard working people.
“Our complex integrated marketing campaign involved a wide range of client, agency, industry and government stakeholders. Faye was a real driving force in navigating this tricky environment and pushing us forward to exceed the ambitious goals we set ourselves. She is highly professional, fast, organised, confident working with people at all levels and did a fabulous job for us unsticking issues and keeping our campaign rolling. She’s a pleasure to work with.”
Mark Smith, Head of Media Relations, Pensions and Lifetime Savings Association (PLSA)
“Faye and her team played a key role in project management of our biggest annual campaign, but went beyond this in terms of proactively improving the workings of the team, keeping everyone focused on deadlines and managing a multitude of stakeholders and partner agencies. I wouldn’t hesitate to recommend them to others and look forward to working with Faye and her team again next year.”
Chris Blackwood, Assistant Director, Head of Campaigns & Marketing, Association of British Insurers (ABI)