Smee & Ford has a strong reputation helping charities to understand and grow their legacy income. We were brought on to create brand guidelines and a suite of visual identity assets which better reflect the organisation’s offering, values and desired perception, and which ultimately help them to achieve their marketing objectives. After a thorough audit of their current branding, we had an extensive brand workshop and worked closely alongside the internal marketing team to create the clear visual identify for them in the form of comprehensive brand guidelines. Our work together is ultimately driving more awareness and trust in Smee & Ford as an industry leader in legacy giving.

We are also partnering with Smee & Ford on their Legacy Limelight series which highlights inspirational stories from across the legacy sector. Faye Levi Marketing offers editorial support to creating engaging articles for the series and driving traffic to those through social media and newsletter content creation.

“Faye came highly recommended to us a couple of years ago by an agency we knew when we needed a little extra marketing resource for a stand-alone project. I’m so grateful to that agency, as Faye has been a breath of fresh air ever since we first connected! She has worked on a couple of projects for us now, the most recent one being a brand refresh for our Smee & Ford business. It’s a unique service and the requirements were not the most straightforward; in fact, we didn’t really have a solid brief when we first approached Faye about it.

She really helped us as a team to work collaboratively, gathering multiple viewpoints from internal staff as well as customers and prospects, enabling us to paint a much clearer picture of what was needed. We’re so happy with the outcome and how the entire process was managed – we always had set deliverables and timelines but also the flexibility to amend and adapt where needed. Faye’s down-to-earth, efficient and friendly approach ensured that all the key stakeholders were bought into the project at each stage, and when there were any niggles (of which there were not many!), they were handled quickly and effectively.  

Faye has a knack for problem-solving and somehow creates solutions when there seems to be none. Being a small team with limited resource, it’s a relief to know we have someone like Faye we can rely on for any marketing projects, and we’ll certainly be working with her again if she’ll have us!”

Stacey Barnes, Head of Marketing at Smee & Ford